Evaluation - Question 3

What have you learnt from your audience feedback?

Within the first few stages of the coursework, we created a target audience questionnaire which allowed us to find out what peoples (aged between 16 - 18) favourite music genres were and also what kinds of things they expected to see in that certain genre. Overall, we found that most people chose 'R&B' as their favourite genre, with 'Indie' closely following. Although the

majority of our target audience said they preferred the R&B genre, we decided to go for the second most preferred, 'Indie', as we felt we could create a more creative and original music video.

In our second questionnaire, we asked our target audience what they expected to see in an indie music video and the majority of answers were 'quick, short fast paced camera shots' along with an upbeat narrative, which from researching existing media texts, were all typical conventions of an Indie music video, and we made sure we met these conventions in the best way with the variety of exciting shots, which fits in with the lyrics.

After the construction process, we shared our music video with an audience of 16+ in a number of different ways. We felt one of the best ways to get our video seen was to share it on facebook to gather both positive and negative feedback.

Through sharing our music video on facebook, we recieved; 

19 'Likes' - 10 female, 9 male aged between 16 - 25, which was the target audience age we were aiming at.

25 comments - 9 females, 15 males also aged between 16 - 25. 

Comments

 

'Likes'

 Our music video was also shared by 3 other people on Facebook, all three included positive feedback such as the video goes well with the lyrics and the majority of people love the fast paced/moving shots.

Overall, we got a very good response from the people who commented on our music video and we found that the majority of people liked the way the video matched the lyrics, the sticks and stones sequence and the quick scene changes. However, a few people noted that we could have featured more of a range of locations and the start of the video would benefit more if it was slightly quicker.

Ancillary tasks

After sharing my ancillary tasks with a variety of people and reading over the comments, it was mostly positive feedback. I found that almost everyone felt that there was clear brand identity between my 3 products - this may be because of the use of the same image across 2 of my products, or maybe because of the use of the main character in our music video on the front cover of both the magazine advert and digipak. However, if I were to do my ancillary tasks again I would have tried them in colour, instead of black and white,  to ensure total brand identity between the 3 products.